Digital Media Sales Marketing Manager
Job Title: Digital Media Sales Marketing Manager
IBT Media, a global business media company headquartered in New York City with digital news properties in 20 countries is looking for a Digital Media Sales Marketing Manager to join our management team in a remote work setting. The role is critical for driving support for sales and corporate brand messaging across the full suite of brands including International Business Times (IBTimes.com), Medicaldaily, Latintimes, and Player.one. The right candidate will require a high level of digital marketing expertise, creativity and experience.
- Responsible for the integration of all digital tactics and channels across all brands to create awareness, demand, and loyalty.
- Collaborate with team to create effective marketing and sales funnels
- Manage and develop digital sales marketing materials and corporate website, ensuring brand guidelines are met
- Ad copywriting
- Collaborate cross-functionally with sales team digitally improve and support product promotions and go-to-market strategies from concept to launch.
- Develop and build company visibility, brand image and aid business growth
- Work with sales department to improve sales messaging and conversions
- Stay up to date on industry and competitors
- Building and delivering reports and dashboards from analytics and KPIs
- Proactive willingness to support any other aspect of department marketing efforts as required
What we are looking for:
- Excellent communication skills – written and verbal
- Must have superior organizational skills, excellent multi-tasking skills, and superb interpersonal skills
- Demonstrated track record of success leading digital channels across multiple platforms and customer touchpoints
- Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, native, and video.
- High level of resourcefulness and creativity
- Strong ad copy writing skills for building effective marketing messages
- Min 5 years+ in digital media marketing field
- 5+ years of digital ad campaign design, development & management
- Demonstrated ability to dive deep into understanding the product, the business, and the competitive landscape.
IBT Media is a fast growing global digital news organization, delivering news and insight to over 20 million monthly readers across the world. With innovations across the newsroom and the platform, we are engaging a new generation of readers with content that speaks to their interests, analysis that serve their businesses, and insight to make sense of a globally connected world.