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Social Media Strategist of Latin Times

Department: Latin Times

Job Title: Social Media Strategist of Latin Times

Latin Times is seeking an experienced and digitally savvy Social Media Strategist to build the community and to drive audiences and traffic to Latin Times. The ideal candidate will have a deep understanding of Facebook (paid and organic), and other Social Media platforms, must have a passion for sharing high-quality content, and a proven track record of success on social platforms for a publisher.


  • Brainstorm, draft and implement social media strategies and action plans
  • Meet targets
  • Analyze Social Media results via Analytics platforms and optimize Latin Times’ Social media presence to increase traffic
  • Launch and optimize paid promotion on Facebook and other platforms
  • Help train reporters and news editors in social media best practices
  • Research and analyze until the winning strategies are found
  • Monitor industry trends, platforms and competitor activity to stay up-to-date on the social media trends


  • Experience in a Social Media Strategist role at a similar publication
  • Proven track record of achieving wins at such publication
  • Experience optimizing content for Social Media audiences
  • Deep knowledge of Facebook
  • Familiarity with Google Analytics and other web analytics tools.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively with writers, editors, and other members of the team.
  • A strong work ethic, the ability to multitask, and a commitment to meeting deadlines.


• What are the reasons you are interested in this position?

• Why should we hire you as a Social Media Strategist?

• What are your long-term career goals?

• Why are you seeking a new position?

About Latin Times

Latin Times aims to be a light for the Latino Community in the United States and beyond. The light that highlights the rich culture, stories and accomplishments of everyday Latino’s, business leaders and politicians, and exposes the corruption and disparities within and against the Latino experience.

A unifying voice for Latino’s, Latin Times strives to build a family-friendly publication serving the next generation of Latinos, in every medium and every platform.